2020 has thrown up a lot of surprises thus far. One of the best ways to respond to uncertainty is to equip yourselves with new skills.
So if you’re looking to gain new skills you may be wondering; what are the best new skills to learn in 2020? Based on how the world works today, we believe the best new skills to learn. Below we take a look at what we believe are the 3 best skills to acquire in 2020:
- 1 – SEO
- 2 – Website building
- 3 – Social Media Marketing
What Are The Best New Skills To Learn In 2020?
1 – Search Engine Optimisation (SEO)
What Is It
The first skill on our list is not surprisingly Search Engine Optimisation (SEO) because it is so fundamental to the way we all live life and consume products and services.
SEO is the the process of optimising website content to increase its visibility in organic search results therefore increasing the probability of your content ranking higher in search engine results.
Why’s It Important
It is said that as much as 87% of shoppers now start their journey for products online with a large chunck of that heading for search engines like Google.
Furthermore, 35% of consumers begin their shopping exercusions on Google.
SEO can help drive traffic to websites and therefore help connect customers with a high search and buying intent to sellers of products and services.
What Can You Do With It
If you can become an SEO practictioner it can potentially open up many doors:
Start Your Own Websites: Armed even with the basics of SEO you put yourself in a position where you can build websites and drive traffic to them. This opens up a world of possibilities if you want to generate income for yourself.
Consult For Others: With the skills needed to be able to drive traffic to websites, you could start providing consulting services to businesses and individuals who need to improve their search rankings and get more leads and customers.
Teach Others: SEO is a skill that is growing in demand. As of 2018, SEO jobs were growing 43% year on year. With demand increasing at such a rate once you acquire the skills and experience you then have the opportunity to teach others.
Get A Job In SEO: With more businesses and organisations recognising the value of SEO, jobs are opening up in that space. Once you have the necessary skills getting a job in this space becomes more viable.
Where To Get Started
There are endless resources today to get started with learning about SEO. Below we list a few sources for great free educational content on SEO.
One of the best ways to get started with learning about SEO is to simply start your own website and experiment as you learn – that’s what we’ve been doing and it’s a great way to learn.
Resources
2 – Building Websites
What Is It?
Website building is simply the process of starting a website, loading it with content, launching it and maintaining it. It dovetails quite well with SEO as you can use SEO to drive traffic to your site.
It also links very well with skill number 3 as you can also use social media marketing to drive traffic to your site.
Why’s It Important?
Pretty much everything we do today can involve websites. Whether it’s looking for a job or somewhere to eat or planning a wedding – at some point you’re going to be using a website.
The important of websites is only going to increase going forward.
The great thing with building websites today is that services like WordPress make it supereasy. Even if you’re a complete newbie to this space picking up the pace is much easier today than it was 10 – 15 years ago. You can build perfectly successful websites today with zero technical experience.
What Can You Do With It
Start Your Own Websites: Being able to start your own websites is a skill that can help you in many areas. Whether it’s producing an additional revenue stream, creating a site for your own business or simply having a productive hobby, being able to build your own websites can open up a lot of doors.
Build Websites For Others: Equipping yourself with the knowledge to build websites allows you to start hiring out this service for others. Regardless of the state of the economy, websites are always likely to be needed.
Teach Others: Once you are confident enough to build your websites and codify the process for doing it, you can then begin to teach others.
Get A Job: If you get to a point where you have enough experience and expertise in building sites, there are always jobs available in this space.
Where To Get Started
There are many ways to get started with learning how to build websites but we are bias here at Blog So Easy as the way we started was simply to start our first site on Bluehost built on WordPress.
We recommend this as a great way to get started as it means you get to experiment with the concepts you are learning in real-time.
If you’d rather not spend any money you can always try a free website via WordPress direct but it will be fairly limited in terms of what you can do and you won’t be able to fully customise it.
3 – Social Media Marketing
What Is It?
Social media marketing is the process of using social media platforms to communicate with your customers and audience with the aim of building awareness of your brand, increasing traffic to your website and sales. Social media allows brands and organisations to build engagement with their audience.
The main social media platforms are Facebook, Instagram, YouTube, Pinterest, LinkIn, Twitter and Twitter.
Why’s It Important?
There are an estimated 3.5billion social media platform users every month, a truly astounding number and one that demonstrates the potential power in social media marketing.
What Can You Do With It?
Drive Traffic To Your Website:Armed with the knowledge of how to properly engage with social media platforms to drive engagement and traffic, you can boost visitors to your websites or those that you consult for.
Increase Sales: Being able to get audiences to engage with a brand is an effective way to try to increase sales. Having this skill set would mean you have the option of working for others or setting up your own operation and leveraging this skill.Social media marketing is the process of
What To Start
The great thing about social media marketing is that you can start experimenting and learning for free at any time. It’s free to join all the major social media platforms and there’s tons of quality free content online on the best ways to make use of these platforms.
What Are The Best New Skills To Learn In 2020?: Tell Us Your Thoughts.